Marketing — Digital Marketing Perspective | Marketing Blog

Opinion: The One Thing Holding China Back

The two largest economies in the world have different circumstances to deal with. Yet these circumstances effect the entire world’s economy and population. I use my experience in Asia to talk about what I think is holding China back, and speculate as to whether the US can sustain it’s historical global dominance.

Colin JohnsonJanuary 26, 2019China, Business, Marketing, USA

Branding Analysis / Opinion: Open Happiness

Coca-Cola is a one of the most global brands in the world. Served in almost every country in the world, Coca-Cola means something. I think they leveraged this brand network in their recent marketing campaign Open Happiness. In this post, I examine this marketing campaign and Coca-Cola’s history.

Marketing Opinion, Digital Marketing, MarketingColin JohnsonJanuary 20, 2019Coca Cola, Marketing, Open Happiness, Integrated Marketing Communications, Digital MarketingComment