A Digital Strategy Development Process Designed Just For Small Businesses
Designed with you in mind
We’ll start where you are, whether you’re
Just beginning
Operating a small business with some clients
In business with a steady stream of clients
Anywhere in between
After an initial consultation and assessment of your specific business position We’ll
Outline your goals & expectations and cross reference them with your ideal client & market situation to come up with a concrete, realistic and desirable objective for us to shoot for.
We’ll then analyze digital resources at your disposal to come up with an actionable, value-adding plan informing which resources to leverage and to what degree.
We’ll then begin to develop the strategy, which comes in the form of two documents. The first is a summary outlining key points. The second is an in depth document and outline delineating our plan of attack. This includes things such as:
Social Media Plan
Content Strategy
E-mail Strategy
SEO
Copywriting
Advertising
Analytics
Then comes implementation and execution. This large step takes patience, precision and persistence. These are Colin’s 3 Ps of Strategy Execution.
During this time we’ll do “Small Business M&A” ,which is Monitoring and Adjustments.
Based on your expectations, services needed, and other variables, we’ll decide what role I, the freelancer, will play in the continual development of your business.
I work with you to grow your digital footprint. This means positive lead generation, thought leadership, search engine optimization - All things that drive traffic to your website and nurture visitors into clients.
Let’s get started by you telling me a little bit about your business.