My Background
I currently work at Snapchat - guiding Adobe and a group of fintech brands through their growth journey on Snap. I specialize in lowering the CAC portion of LTV/CAC, leveraging both App and Web-based campaigns.
Prior to Snapchat, I worked at Smartly.io, a 3rd party paid social automation platform where I drove paid social efficiency for Uber, Live Nation, and Pizza Hut.
Some highlights include:
Drive over 30,000,000+ cost-efficient conversions for advertisers using Paid Social
Scale Adobe 45% from 7 to 8 figures on Snap by making daily tactical recommendations which lowered CAC 28% HoH
Automate Live Nation FB paid social program end-to-end with Smartly.io, scaling budget from 0 figures to 7 figures after panedmic
Scale CashApp iOS App Acquisition by 200% on Snap through campaign optimization and deep knowledge of SKAd Network
Imrpove Uber Driver & Courier acquisiton CAC by 23% on Meta
Drive ROI while managing over $9M / Month in Media for 3+ years
I started my career at an ad agency called Logical Position, and prior to that had my own consultancy where I used organic channels (SEO, Social Media, Content Writing) to grow small businesses.
Testimonials
“He has a mindset that is able to blend analytical data with marketing theory into creative solutions that lead to more effective testing, account management and value.”
“Colin has no ego and is always willing to ask questions. His inquisitive nature is a huge asset, always steering our team in the right direction.”
“Colin’s gone far beyond expectations I had when I first asked him to join my team... he’s the down-to-earth person everyone looks to have on their team.”
Contact Me
Email: colin@colinhj.com
Phone: (925) 323-0131
LinkedIn: www.linkedin.com/in/colin-johnson
Skype: colinjohnson007700
